Transforming Dealership Velocity with revDLR.
How revDLR implemented an attribution-first sales engine using revSCAN, revTXT, and revAI for a prestigious New York dealership group selling 200+ vehicles monthly across 500+ units of inventory.
Average QR Codes Scanned Per Visit
37% of visitors scan at least one code
Additional Lot Leads Per Month (Both Locations)
Before revSCAN
360 leads/mo
After revSCAN
445 leads/mo
$18,000/mo
Additional revenue from increased lot lead capture. Based on 85 extra monthly leads at 14% close rate and $1,500 average profit per vehicle (lifetime value).
78% Under 1 Hour
First sales contact within 60 minutes of scan, compared to 43% with traditional methods (3+ hour average).
Suresky Hyundai
Up to 80% of lot visitors never talk to a salesperson. At Suresky Hyundai, these "invisible walk-ins" were a massive blind spot—until revDLR.
The Challenge
Before revSCAN, Suresky Hyundai captured 210 leads per month from lot traffic. With 280+ vehicles on the lot (part of a group selling 200+ total units/month) and an estimated 1,400 monthly visitors, they were converting only 15% of foot traffic to leads. Sales staff had no visibility into which vehicles generated interest or when shoppers were actively browsing.
Implementation Results
Within 90 days of deployment, lead capture from lot traffic jumped to 260 monthly leads (+50 leads, +24% increase). Lead quality improved significantly—18.4% of revSCAN leads converted to sales versus 11.2% from traditional digital channels. At 14% overall close rate and $1,500 average profit per vehicle, these additional leads generated approximately $10,500/month in new revenue. Sales teams began receiving real-time notifications, with 78% of leads now contacted within 60 minutes (compared to 43% previously).
Behavioral Insights
Data showed that engaged shoppers scanned an average of 2.3 vehicles before making contact. Peak scanning occurred between 2-5 PM on weekends. With 252 new vehicles and 28 used, sedans and compact SUVs in the $24-34K range received 41% more scans than other inventory, directly informing stocking decisions and dealer trades.
up from 43%
before leaving contact
Lot lead volume increase
Lead-to-sale conversion
Units sold monthly
"revDLR is so much more than a QR code. It helps me identify inventory stocking and merchandising trends across all my lots. We're capturing 3x more leads than before — and the quality is better too."
Alex Musumeci
General Manager, R.I. Suresky & Sons
Suresky CJDR
Suresky CJDR maintains 220 vehicles (198 new, 22 used) averaging $46,200 each, focused on high-value inventory like RAM 1500s, Grand Cherokees, and Wranglers. As part of a group selling 200+ units monthly combined, every missed lead at this high-ticket location represented significant lost revenue.
revAI & revTXT Implementation
With approximately 1,000 monthly lot visitors, CJDR captured 150 leads before revDLR (15% conversion). revTXT enabled instant two-way SMS conversations, with 82% of during-hours inquiries receiving a response within 45 minutes. revAI handled after-hours inquiries automatically, maintaining engagement when staff was unavailable. This resulted in 41% more conversations started and a 28% improvement in appointment-setting rate (from 31% to 39.7%).
Measurable Impact
Over 6 months, CJDR saw monthly lot leads increase from 150 to 185 (+35 leads, +23%). The sales team reported higher-quality conversations due to having real-time context about which vehicles prospects viewed—especially valuable for $60K+ trucks and Wranglers.